SEO Audit checklist are you helpful something in 2021?

Writing a comprehensive guide to SEO Audit is a tall order. seo audit online free This is such an important aspect for the success of an online project that it is very difficult to define it in a single article.

My goal: to provide you with some basic information and to share with you the steps I usually follow during my SEO analysis of a website. If I had to define SEO Audit with an adjective I would say that it is essential. It is something fundamental.

Something you should never do without. In this article, seo audit online I want to explain what it is, why it is so important, and, above all, how you can perform a correct activity to analyze a KissAnime website. But let’s go in order and start from the beginning seo audit software.

The topics of the post

  • What is an SEO audit and why is it important
  • Site audit: my 3-point SEO checklist
  • It’s time for the SEO analysis of the site
  • Screaming Frog, Seozoom, Semrush
  • Better SEO tools or manual work?
  • SEO Audit Idea: Are There Any Questions?

What is an SEO Audit and why is it important

The SEO audit is nothing more than an analysis with which a website is analyzed from a technical, structural, content, and competition point of view. In essence, all the internal and external aspects of a site (portal, blog, e-commerce) that can influence its positioning on search engines are explored.

Why it is so important is easy to understand. A website optimized from an SEO point of view is the basis for making your online project successful. Even today, in fact, organic traffic, that which comes from search engines, is considered the best from a quality point of view. The reason?

Positioning the site on Google means intercepting a specific need. Unlike what happens with other traffic sources, where there is no immediate need.

A correct SEO analysis allows you to discover the strengths and weaknesses of a site. With this data, it is possible to implement corrections and develop an effective SEO strategy to maximize the result of your work.

Site audit: my 3-point SEO checklist

We assume that one of the most beautiful and fascinating aspects of SEO is that every professional can achieve excellent results while not following the same paths as the others.

This means that each of us will have a personal checklist regarding the SEO audit of a website. SEO AUDIT The following is my list, I hope you can get some interesting ideas. First of all, it must be said that my SEO analysis is structured as follows:

  • I analyze the sector.
  • I pass the aspects on site.
  • I deal with off-site points.

In the end, I conclude according to the 3 analyzes mentioned. Here is my idea of ​​SEO Audit, I work this way when I have to return a document capable of summarizing the work to be done as an SEO expert. Do we want to investigate these points together? Let’s start with the sector analysis.

Industry analysis

The first step: analyze the sector. For me, it is important to immediately understand who the main competitors are, what contents they offer, how they are structured, and what their strengths are.

I try to identify the most important keywords in the sector and research to discover the sites that are positioned, in a recurring way, at the top of search engines. In this regard, you can use the Seozoom  Organic Competitor function. This section is useful for quickly identifying the sites that have pages positioned for the keywords that seriously interest us.

Once the competitors have been identified, let’s move on to the most important part: analyzing the sites. SEO AUDIT This work must be done manually because, at the moment, there is no tool able to perform this operation.

The goal is to understand what the main competitors offer in terms of services/products/contents. I usually do this analysis by hand, visiting the sites and noting the relevant aspects.

It is important to analyze competitors’ sites with the tool of your choice. For this work I use  Seozoom and Ahrefs, alternatively, there are Semrush and Majestic. Our goal is to identify the main keywords for which they are positioned and analyze, in-depth, the link profile of online projects.

Organize information in Excel

I collect the numbers in an Excel file and then make average estimates. I am not interested in the data of the single website (or rather, not only) but in identifying what are the trends in the sector.

For example, after drafting this file, I might realize that all the main competitors offer an information service H24 through a toll-free number, or perhaps that is the most important content they have decided to include embedded high-resolution videos. This is to give an example.

Or I might find that, on average, all competitors receive links from forums or, again, get a percentage of nofollow links greater than 40% of the total. In short, this preliminary phase allows me to have an overview of the context and of what Google’s favorite competitors do, positioning them better in the SERP of my interest SEO AUDIT.

seo audit online

Analysis of on-site aspects

Let’s move on to analyze the site in question. First, I visit it manually trying to put myself in the shoes of a target user. The first step is to answer some questions:

  • Does the site trust me?
  • Is all the information present (such as company name, VAT number, etc.)?
  • Is the site easy to navigate?
  • Do I understand immediately what it offers?
  • Is the contact information immediately visible?
  • Does the site load correctly from mobile?
  • Does the upload take place within acceptable times?
  • Does the content meet my need?

In this phase of the analysis, I focus on the aspects related to usability and trust. These are factors that play a key role, especially if we want to sell a product or service through the website. SEO AUDIT At this stage, I don’t use tools, because it’s important for me to try.

I have to simulate the impressions of a normal user. In particular, I am interested in understanding if the user is put in a position to be able to find what he is looking for, or if there are impediments.

The second step is to analyze the robots.txt file to check that search engines have access to all the pages that we want to be indexed and, at the same time, that the administrative ones (or those that do not need to be) are excluded from indexing. indexing).

The tools needed for site analysis

Once I have answered this short questionnaire, analyzed the robots.txt, and identified any weak points of the site in question, SEO AUDIT I proceed with the analysis through the SEO tools. In this case, I use:

Google search console

Having access to the Google search console is very important. In particular, I focus on data related to the crawling and indexing of content. I check that there are no manual errors or penalties.

Visual studio

Alternatively Screaming frog: to do a complete scan of all pages of the site and identify any duplicate content or other problems related to crawling the site.


Alternatively Semrush: to identify the keywords that bring more traffic from organic and make a first estimate of the links.

In addition to this, it is important to analyze the data provided by Google Analytics and analyze the website performance with one of the many tools such as GT Metrix. At this point, SEO AUDIT we have acquired new information. We can have an accurate analysis of all pages and we can identify anomalies.

We also know an overview of the keywords that bring visibility to the site from search engines. And having already studied those of our competitors, we know what research aims we still have to satisfy. Last but not least, we have data on the performance of the site.

Off-site analysis

With off-site analysis we mean the observation of factors that are external to the site. In particular the links, the quotes, the authority of the brand, and the popularity on social networks. SEO AUDIT In this phase, the analysis tools become very important. Here are the ones I believe to be indispensable:

  • Ahrefs: to do an in-depth analysis of the links;
  • Buzzsumo: to analyze the visibility on social networks;

At this point we have 3 fundamental data: we know how many and which links the site receives, we have an overview of the anchor text used for the links and there is a clear picture of the brand on social networks.

Thanks to the analysis of off-site factors we can perfect our SEO strategy. For example, we can evaluate the actions to give greater strength to the link acquisition campaign.

Maybe with a good link earning activity that allows us to be present in online newspapers and blogs. All aimed at acquiring links to our site and strengthening the brand of the same.

It’s time for the SEO analysis of the site

The first part of the SEO Audit is gone. You have identified the essential data of the context, you have used the SEO tools to analyze the competitors. We have focused on everything related to the universe on-site and off-site. SEO AUDIT At this point we can determine the essential factors for the SEO Audit:

  • The site has duplicate content.
  • There are errors in the code or the meta tags (lack of title tags, meta description, etc.).
  • We have found content that is impossible for Google to index.
  • What content the site lacks to be competitive.
  • We have an overview of the site structure.
  • We can evaluate the user experience;
  • What is missing, from the point of view of links, to maximize visibility on the engines?

All this information, together with the preliminary competitor analysis, allows us to develop our SEO analysis. The advice is to develop a PDF in which we enter all the data collected in the form of tables. Excel can be very useful in this, otherwise, there are mind maps. In the article just linked, you will find many useful tools, my favorite is Coggle.

Everything must be accompanied by a broad description of the current situation, the possible short, medium, and long-term goals, the strategies to achieve the goals set.

Screaming Frog, Seozoom, Semrush

Technology can help us close the job. Many tools can be useful to you during an SEO Audit. I have already mentioned a few but, it must be said, that a lot depends on the specific case. Therefore there are occasions when you may need to use different tools. Here is a very interesting series of tools that can be useful for you to make an effective SEO Audit.

Seozoom or Semrush

in addition to the ability to analyze keywords and link profiles, it allows you to quickly scan the site and download the report in pdf (which can be modified or customized with your logo if desired). Very useful when you want to offer the customer a quick overview of the visibility on search engines. Alternatively, especially if you work with English-language sites, you can use semrush;

Screaming Frog or Visual SEO

Both are 2 crawling simulators, very useful for finding any errors and/or duplicate content. Both Screaming Frog and Visual SEO are offered at a price of around 149 euros per year.

Ahrefs or Majestic

They are the benchmarks for link analysis. But they are also useful for the other functions they offer. The prices are very high (Ahrefs starts from $ 99 per month, Majestic from $ 40 per month in case of annual payment), so they are only recommended for those who use them regularly.


It allows you to obtain some information relating to the site to be analyzed, such as traffic estimates from social networks and advertising campaigns. In case of occasional use, the free version is sufficient.

Still some SEO tools useful for the audit? Plagiarism Checker allows you to check if the contents of the site are original or if they have been copied from other contents.

Then there are PageSpeed ​​Insights, Gt Metrix, and Pingdom Website Speed ​​Test: 3 useful tools to check the speed of the site and any optimization interventions to improve the loading speed of web pages.

I also add the Xenu tool to the list: I use it often, it allows you to scan the site indicating any broken links. Last but not least is the  W3C Validator which helps you find errors in your code and fix them.

Better SEO tools or manual work?

When it comes to SEO analysis it would be hypocritical not to stress the importance of tools. These play a key role and allow you to have access, quickly, to truly valuable information.

But it would be equally hypocritical to say that tools are everything. The first step, for me, is always to navigate the site, to explore it as a normal user would do, to understand its dynamics.

Because we can have the best link profile in the industry, we can have the best content in the world and great word of mouth on social networks: all of this is not enough, seriously.

If the site isn’t designed to satisfy users’ search intent it won’t go far. If the site is not easy to navigate, if the contents are not organized correctly or if there is no information that users need, no one will ever buy the product/service.

SEO Audit Idea: Are There Any Questions?

A good SEO Audit must answer a series of questions. The tools are valid allies, but the experience and competence of the professional make the difference. Do you want to add something to this guide? Leave your experience as an SEO expert and tell how you do your SEO analysis. Or, if you have any questions, do not hesitate: ask and leave your curiosity here.

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