Plastic Cards, business cards are a great way to promote your business. Here are some advantages of using plastic cards for your business.
If you have a business, you may be familiar with the costs of advertising and promotion. Although print advertising and radio and television programming can be prohibitively high for many business owners, there are other forms of advertising that are effective and affordable. One of them is plastic business cards.
Plastic cards are easy to identify and can be easily stored in a purse or wallet, and they work like a credit card, simply by swiping the card at the point of sale. Besides this, you can distribute it to friends and colleagues as gifts, and you can build a positive brand connection with your customers.
These are only some of the reasons to choose plastic card printing for your business. Detailed below are more such reasons and advantages of using plastic cards and how you can promote your business using it.
Advantages of Plastic Business Cards
As mentioned, plastic cards can prove to be extremely helpful in marketing your business effectively. Here are some common benefits of using plastic cards.
- First, they allow your customers to interact with your brand. A quick scan of the smartphone can bring up the printed QR code that the customer brought to the magnetic stripe card on your website. It allows them to know your business at any time and inform them of any promotional activity you are carrying out.
- They are very popular. From restaurants and hotels to gas stations and student loan programs, gift cards have fully penetrated the consumer market. Perhaps the most attractive feature is that they also allow people to freely choose their products and services.
- Plastic business cards are environmentally friendly! This may sound strange but many plastic cards can be made from recycled materials. They can easily re-enter the recycling process, separating them from the waste stream.
- Another advantage of plastic cards is their durability. Plastic cards will not bend or wrinkle, they will not get stuck in wallets or purses, and they look new for a long time. Ultimately, the connection is established steadily. Potential customers can take months or years to get in touch. Therefore, your business card should be such that they can be used for a long time.
Once the business card is handed over to someone, the business card’s potential will begin to accelerate. This is the beginning of a relationship with the person with whom you have established a relationship, and it is also the process of transferring it to other people when colleagues and friends mention you and your business. Having a card that can support the journey successfully will allow you to advance in other areas.
Features of Plastic Business Cards
Plastic business cards are similar in size and shape to paper business cards, and are more flexible, waterproof, and durable than paper business cards. There are two types of plastic cards: translucent and full color.
The translucent plastic business card has a light and airy look and can be used for many types of graphics and text. Translucent cards are unique and memorable. Full color cards are more like traditional bank or credit cards.
The Card Creation Process and Card Functions
The main difference between plastic cards and paper cards is the ink transfer method. Paper cards are usually printed with liquid ink. Plastic cards use a thermal transfer process to deposit the ink.
The plastic card printing process can be customized to meet various requirements. The card size can be a traditional rectangle or any other imaginative shape. Like paper cards, die cut business cards can be printed on both sides and can also be punched with various types of holes and punching to fix on a lanyard or keychain.
Bar codes and magnetic stripe encoding are two other options for solid or clear plastic business cards. Adding value-added features like specials, calendars, or reminders to the back of a double-sided business card is a simple matter.
Plastic business cards are thus a great way to promote your business with unique, eye-catching, and memorable items.